p. 121: Eastern Ski Championship, 1937, Joe Leibow (n.d.). 87.6 x 54.6cm.
Printer Unknown© William W. Crouse
Poster art first came into existence after the Industrial Revolution in the second half of the 19th century, when it was conceived as – and continues to function as – a means of selling to the willing consumer. Just as products and services change, so too do the posters advertising them, and as such they are by their very nature ephemeral. But as the richness of their designs are often so short-lived, it can be difficult to give them due appreciation as an art form. Fortunately, long-time collector of 20th century posters William W. Crouse made it his mission to prolong their lifespan. This month sees a newly reprinted edition of The Art Deco Poster, by Thames and Hudson, a volume compiling over 300 rare and iconic posters from graphic art’s revered Art Deco era.
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